tmall luxury pavilion

The new platform currently features a wide range of products f… By rotating the on-screen necklace with their hands, users could unlock a video featuring Chinese actor Liu Haoran and also join the brand’s membership program to win exclusive benefits. Marc Jacobs was among 19 brands featured this month on Tmall Luxury Pavilion as part of the platform’s third anniversary. Balmain, Salvatore Ferragamo, Golden Goose, De Beers, Jaeger-LeCoultre and IWC Schaffhausen are among the names that have recently joined the platform. Those shoppers will enjoy personalized homepages, customized brand pages, product recommendations and exclusive VIP awards. The new Luxury Soho channel, which caters to young value-conscious consumers, has … Launched in 2017, Tmall Luxury Pavilion now offers more than 80 brands, including Valentino, Burberry, Versace, Ermenegildo Zegna, Stella McCartney, Tod’s, Moschino, Giuseppe Zanotti, MCM, La Mer, Maserati, Kering Group-owned Qeelin, LVMH … Adding a Premium Touch. What is interesting to look at, to answer your question, is to look at who are the consumers and what they do. Alibaba then partnered with New York Fashion Week to stream all of its September shows to Chinese consumers across its Youku, Taobao and Tmall platforms – helping designers reach an audience of nearly 900 million. Christina Fontana, who heads luxury and fashion for Tmall in the U.S. and Europe, described the platform as a “buyer’s delight” that’s designed so brands could leverage a rich set of technologies to create the look, feel and experience they want their consumers to have. The invite-only platform—only select brands will participate—currently includes brands such as Burberry, Hugo Boss, La Mer, Maserati and Guerlain (LVMH) and Zenith, offering products ranging from clothes and skincare products to watches and luxury cars. The festival, which ran from Sept. 25 to 27, spotlighted a curated collection of 100 popular luxury products, dubbed the “Z Selection.” They pick the communication strategy.”. Pavilion shoppers were able to access a drag-down pop-up that revealed an interactive version of the product on their phone screens. The new store features a wide assortment of products, including the brands ready-to-wear lines, accessories, handbags and footwear. The joint venture (JV), dubbed Feng Mao, will involve Net-a-Porter being placed on the key position on Alibaba’s Tmall Luxury Pavilion online marketplace. By Luxury Daily News Service U.S. fashion label Marc Jacobs is debuting a digital flagship store in China on Tmall Luxury Pavilion as it seeks to grow its Chinese book of business with younger, affluent consumers. Launched in 2017, Tmall Luxury Pavilion now offers more than 80 brands, including Valentino, Burberry, Versace, Ermenegildo Zegna, Stella McCartney, Tod’s, Moschino… Instead, it will be a comprehensive, tailored platform within Tmall and Taobao Marketplace, the largest e-commerce platform in China, allowing brands to deliver experiences and services typically reserved for shoppers offline. To read the entire article, please subscribe or sign in Events Calendar. The launch of Luxury Soho was followed in June by Alibaba’s annual 6.18 Mid-Year Shopping Festival, China’s biggest sales event since the coronavirus outbreak. This site is protected by reCAPTCHA and the Google, immersive, round-the-world fashion week experience. A grand launch campaign will begin in the second week of October, following China’s Golden Week, a national holiday which marks one of the busiest periods in China for tourism and shopping. Chloé, Burberry and Marc Jacobs were among the 19 luxury brands that used these activations to engage with their customers. When Alibaba first launched its luxury platform a short three years ago, top-tier brands still viewed e-commerce with caution. Luxury menswear label Ermenegildo Zegna has launched a flagship store on Tmall Luxury Pavilion, Alibaba Group’s dedicated site for premium brands. The new pavilion is part of a larger “New Retail” push by Alibaba, one that has played out over the past year in initiatives such as the “See Now, Buy Now” fashion show and Freshippo (also known as Hema) supermarkets. To promote its crossover collection with Los Angeles-based brand Fear of God in China last month, Ermenegildo Zegna created 3D renditions of its products that consumers could use to dress their Taobao Life avatars. Alibaba Group has announced the launch of a new Luxury Pavilion on its B2C shopping site, Tmall, that aims to bring the same brand exclusivity and tailored shopping experience that consumers would get in a brick-and-mortar store to the world of e-commerce. We would like to show you a description here but the site won’t allow us. Cartier Launches New Store on Tmall Luxury Pavilion Christine Chou | January 10, 2020 French luxury goods house Cartier has opened a flagship store on Tmall Luxury Pavilion, making it the first Richemont -owned business to launch a standalone boutique on Alibaba Group’s dedicated channel for luxury and premium brands. The platform was created to be more conducive to luxury shopping from both the consumer and brand perspective. They pick the merchandising strategy. Tmall Luxury Pavilion is Alibaba’s dedicated platform for luxury and premium brands and nearly 200 leading brands have opened digital flagship stores on the platform since it launched in 2017. Daily Briefing Sign Up. To celebrate this milestone, the platform also kicked off co-branded interactive features and content, including eye-catching, shimmering visual effects that flash across users’ smartphones and direct them to brands’ flagship stores. BL: Because we have been able to work with the Tmall Pavilion this year, and we have had access to some consumer data and consumer behavior information from the Tmall Luxury Pavilion. Mulberry chief executive Thierry Andretta said: “Launching the Mulberry flagship on Tmall’s Luxury Pavilion is an important step in growing our Chinese customer base and further developing the brand in key international markets.” The brand currently has 114 bricks-and-mortar stores worldwide, including four in mainland China, and one in both Hong Kong and Taiwan. Now, though, the industry is accelerating its shift to digital, with some of the biggest names joining Alibaba Group’s Tmall Luxury Pavilion over the past three years. How times have changed. These same elements will drive commerce as it plays out on the Luxury Pavilion, Alibaba said, not least because they have also served to capture the attention of one of China’s most desired consumer segments: young people. The initiative is part of a broader bid, according to Alibaba’s news site Alizia, to push forward its New Retail initiative in the luxury arena to reach out to the country’s super wealthy online shoppers. By the end of the campaign, Piaget grew its members by nine times on the Pavilion. It leverages the best elements of online and offline commerce, from consumer engagement to smart logistics, to deliver a seamless shopping experience to consumers. The Luxury Pavilion will not operate as merely another e-commerce storefront, Alibaba said. In April, the company launched Tmall Luxury Pavilion’s sister site, Luxury Soho, aimed at younger, value-conscious luxury shoppers. “Tmall Luxury Pavilion is really unique worldwide because it is the only place and the only platform I know of where brands have 100% control over everything,” Fontana said. Get the latest news about Alibaba Group, the digital economy, e-commerce and tech innovation. Alibaba’s announcement comes at a time when Chinese consumers are increasingly buying luxury goods at home rather than traveling abroad, and they’re taking to the internet when they purchase. And of course, Tmall is a great source of information for this. Chinese ecommerce giant Alibaba is leading the way with its Tmall Luxury Pavilion app, which was launched in 2017 and wooed luxury retailers with fully customizable social features: Cloud pop-up stores; Shoppable digital lookbooks; Integration with Tmall livestreaming; Today, it boasts 200+ luxury brands each running their own virtual boutiques with Alibaba taking a 5% commission on all … Chinese e-commerce giant Alibaba Group today launched the Luxury Pavilion, a brand new section within its business-to-consumer site Tmall for premium and luxury brands. On 9 January, Cartier announced the opening of its stand-alone flagship on Tmall Luxury Pavilion, the Alibaba-owned retail portal, which also hosts … Speaking of the Pavilion’s third anniversary, Dante D’Angelo, chief digital marketing officer at Valentino, said: “We feel we have been part of this journey, too, having at an early stage teamed up with Tmall’s teams in Italy and China to fulfill a clear goal: engage with our Chinese consumers by bringing them the best of the Valentino heritage, experience, products and values.”. eTail Asia 2020 . “China’s Gen Z has grown up with the world’s information at its fingertips and entered the world of luxury at a very early age,” said Alibaba’s Luna Wang, who added that these savvy consumers gravitate towards unique, limited-edition products and crossovers while also expecting to interact with brands in a deeper way. 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