mistakes bloggers make

So take the time you need to shape up your post. ", — Karla Cook, Sr. PADI Member-Focused Initiatives Continue to Accelerate Industry Recovery, Rebreathers and CO2 – Fact, Fiction and Voodoo, Join Drew Richardson for a Virtual “Straight Talk Live” Event. However, there's a reason why they're experiencing pain points and what is driving them to get it solved. For help on this, download our free templates for creating five different types of blog posts. And the hardest part about answering that question isn’t coming up with them, but rather deciding which ones I should mention. The best part? Alright my friend, if you’re ready to start a blog then I’m glad you’re here! We're committed to your privacy. Just remember quality over quantity – if you struggle to come up with enough topics that would interest your readers and can only blog once a month, stick to that. Chat with your manager about the larger company goals, and then schedule a meeting with someone on the sales team to hear what questions they get asked most often. I also wrote an easy step-by-step guide to help you get your WordPress site set-up in minutes.. For example (See what I did there? "Your evergreen content is an ongoing asset and in many cases has more potential to perform than a new, unproven post.". Manager of the HubSpot Blog Team. However, there are a lot of organizations competing for your audience's attention, so it's important to avoid common blog mistakes to stand out. Now after making every blogging mistake in the book during our two-year journey, we wanted to help other bloggers avoid the most costly blogging mistakes that will hold you back from success. Free and premium plans, Customer service software. I’m Greta, a Lifestyle and DIY expert. As some can have dire consequences. It's not super complicated, but it's an essential thing to learn when you're first starting out. Like getting fined for using copyrighted images on your blog… They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have. Do you know the most common writing mistakes bloggers make on a regular basis? Is it a how-to post? Many of the budding bloggers fail in choosing a niche topic for their blog. Using a free domain is one of the biggest mistakes that every blogger makes in starting, I also made that mistake back in 2017, But after doing a lot of hard work on that free domain, I didn’t get any results, … Blogging Mistakes: Dangerous mistakes bloggers make and how to correct them. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make. The first thing you should do is choose what type of blog post you're going to write. Make a point to position your content around what your audience wants to discover, not what you want to tell them. What are they afraid of happening if they don't take action? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. A huge mistake made by mostly new bloggers but include also seasoned bloggers is comparing yourself to other bloggers. From there, you can determine where you need to explain something more, or hyperlink potentially confusing words other blog posts that relate to them. To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. Make sure your story flows just as well as it did in your outline. Using headers is also critical for reader experience. And inconsistency could really confuse your subscribers. Originally published Jul 20, 2020 1:08:00 PM, updated October 08 2020, 17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers, writing in a style that's effortless to read, download our free templates for creating five different types of blog posts, header text with keywords is good for SEO, understand how to cite other people's content in your blog posts, check out our checklist for editing and proofreading a blog post, you can learn how to set up step-by-step here, click here to download our free editorial calendar templates, thanks to being found on search engine results pages through organic search, will end up being responsible for a large percentage of your blog traffic, use HubSpot's email tool to easily set up these regular email sends, set up a welcome email for new subscribers, learn how to do using a free tool called Leadin here, create a dedicated landing page for subscribers. Writing a blog post is much different than writing a term paper. Writing an outline makes a big difference. They are … One of the most common blogging mistakes is taking other people’s views and including them in your content as your own. I hate to break it to you, but your blog post is never going to be perfect. It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely. One of the biggest mistakes that bloggers an social media marketing influencers make is to write their content about themselves rather than give their … Mistake #3 Not building an email list What it is. Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time. Blog traffic is usually driven organically – simply put, consumers will search for something in a search engine and click on your blog if it matches. Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week. We are fortunate enough to be in an industry that is so diverse and full of interesting and cool topics to write about. While the topic is dry and allows for little creativity, the big-picture value is huge: to help your readers decide whether they need to shell over the big bucks for an in-house API or whether they can save money and time by asking a third-party to develop their API. See, people are quick to deem blogging as a no-brainer job. Blog consistently with the help of an editorial calendar. Throw in contractions. Mistake: You think of ideas that only interest … Blog Mistake #5 – Don’t make the blog about you. Sometimes, when I tell people that I blog for a living, they roll their eyes. As bloggers, we become experts in our industry. If you're not consciously thinking about your persona's pains, you're just creating content for content's sake, which is a waste of resources. Plan out a number of topics you can blog about and create some kind of schedule. Don’t know why I’m blogging. So many other businesses are doing the same thing competing for your audience’s attention, so how can you stand out above the rest? The reason you're blogging is to solve problems for your audience and, ultimately, to grow your business. For more information, check out our privacy policy. When you’re done with a blog, ask yourself, 'Will the reader know how to implement this idea?' (And plus, header text with keywords is good for SEO.) If you put in the time up front to organize your thoughts and create a logical flow in your post, the rest becomes easy -- you're basically just filling in the blanks. All of these things can manifest in the content that you write for your blog post. When you first start blogging… This story offers real evidence of your point, but what is your point? (HubSpot customers: You can use HubSpot's email tool to easily set up these regular email sends, as well as set up a welcome email for new subscribers.). If you want others to take you seriously, … This mindset just sets you up for failure and won’t get you anywhere. One of the biggest mistakes bloggers are still making is not identifying their audience. Some people like to crack jokes, some like to make pop culture references, and others have a way with vivid descriptions. Why? It’s obvious when you’ve inserted someone else’s copy as it suddenly doesn’t sound like you anymore and your blog won’t flow well. It sounded so fluid in their head when they were writing that it must be great to read ... right? When you start blogging you may be a little overzealous and post a bunch of blogs only to burn out later on. Just because it's a good idea in general -- or something that interests you personally -- doesn't mean it's a good idea for your company. She, … ", — Amanda Sellers, HubSpot's Historical Optimization Writer. Learn how to give credit when needed in this handy article. '", — Rebecca White, Jr. Staff Writer at HubSpot. You can also create a dedicated landing page for subscribers that you can direct people to via other channels such as social media, other pages on your website, PPC, or email. Here are 10 common mistakes new bloggers make and how to fix them. Your first draft should be just that – a draft. It's often a series of editorial content centered around a central topic that demonstrates industry expertise -- for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time". I've made literally every single one of these mistakes. The more approachable your writing is, the more people will enjoy reading it. Being found guilty of plagiarism is a virtual … How can your blog stick out? These posts are called "evergreen" blog posts: They're relevant year after year with little or no upkeep, valuable, and high quality. Headers are important for two reasons. Nope -- it still needs editing. Actionable Blogging Tip: Set blogging … One way to do this is to ensure that you avoid the 7 biggest mistakes that bloggers make. @lkolow. I am going to show six mistakes new blogger make … So, all of your blog post ideas should help serve those growth goals. It should be a style that is effortless and enjoyable to read. The 11 big mistakes bloggers make with their blog images on WordPress. Once you have a template down, it'll be easier to write your outline. or 'Did I provide steps to achieve success? One of the riskiest mistakes that a blogger can make is to fail to cite the reference. The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end. Do you know why? Plagiarism didn't work in school, and it certainly doesn't work on your company's blog. The people who run those blogs makes a lot of mistakes … hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. However, if you notice, almost all the results on the first page of Google are writing about conceptual, vague ideas. Many get the topic and have the facts, but don’t connect with anybody. Blogging Mistakes #1 You Don’t Have a Niche This is one of the biggest blogging mistakes. Blogs are a great tool to help grow your dive centres online presence, generate leads and engage with your audience. A common mistake bloggers make is brain dumping their thoughts onto paper without really thinking of their audience. The low barrier to entry means that it can be difficult to make your blog stand out from the crowd. More images. We’re mad about DIY and travel, lover of fashion … You can include actual, actionable steps to achieve success. See these six mistakes bloggers make and learn how you can avoid them. Like any person starting a new job, they mess things up. (For a list of more simple ways to attract subscribers, read this blog post; for more advanced ideas, read this one.). generate traffic, leads, and sales), it must resonate with your audience and compel them to take action. Written by Lindsay Kolowich Cox Get rid of the jargon. Whilst it is important to put your own personal spin in your writing using anecdotes and analogies, we don’t want to overdo it. Because believe me, there are a lot of mistakes bloggers make. Here are the top 10 blogging blunders. When marketers who are just starting their business blogs see that their blog posts aren't generating any new traffic after a few days, many of them get frustrated. 13% of surveyed blog readers make … Because of this, it's easy to forget about specificity when giving advice, explaining examples, or walking through a common process. The first … The second, of course. In this article, I will be discussing a very pressing issue in the blogging sphere (blogging mistakes), that is really of great concern and has cost many existing and upcoming bloggers, a lot, especially in recent times, blogging.And this is simply the common blogging mistakes, internet/online marketers, or bloggers make. When you start your blog, it’s important to carve out enough time to consistently update and maintain it. Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track. No biggie. Thus, he writes irregularly … The next mistake new bloggers make is not blogging consistently. Some bloggers make the mistake … That's when I roll my eyes. One of the biggest mistakes is assuming that your content will perform if you haven't actually considered your audience or the actions you want them to take. How you do that is entirely up to you. "People want to learn how to do things in actuality, not just theoretically. Plus, if you get caught stealing other people's content, you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth. Start with a very specific working title. As marketers, we don’t just have to convince people to be on our side about an issue -- we need to convince them to take action. That's one possible point, and it should be stated upfront. Another very common mistake I see new bloggers make is now using headers in their blog posts. Ask any blogger who’s been blogging for a couple of years, and they will tell you the … Sometimes when I get a great idea I'm excited about, it's really tempting to just sit down and let it flow out of me. As bloggers we have to understand the … We interviewed close to twenty different full-time bloggers making at least $5,000 per month from their blog. Here, we’ll take a … The best writers I know, know when to stop obsessing and just hit "publish.". In this post, I would like to highlight the top blogging mistakes that newbie bloggers make. One of the biggest tenets of content creation is that it should be useful, and that means your audience should walk away with something. The first mistake new bloggers make is trying to monetise a free blog hosted on blogger or wordpress.com. Let us help you brainstorm with our Blog Ideas Generator. The beginner bloggers frequently make this mistake to blog without having proper objective. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. But 90% of them don’t even make $100. 12 Blogging Mistakes That Make You Look like a World-Class Idiot. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique. You may be writing a blog about cleaning your dive equipment and spend paragraphs rambling about how you didn’t clean your gear correctly and it rusted. Stay up to date with the latest marketing, sales, and service tips and news. When people start blogging, they generally want to write on really big topics like: Topics like these are far too broad. ", — Caroline Forsey, Editor of the HubSpot Marketing Blog. Even Pamela Bump, HubSpot's Staff Writer for Audience Growth, admits that she has been guilty of not going into enough depth in a first draft. Although it seemed like it flowed well and sounded great in your head, doesn’t mean that it does on paper. Some great places to find compelling data include: Meg Prater, Managing Editor of the HubSpot blogs, shared with us that “When I first joined the HubSpot Blog team, I would consistently get the edit that I wasn’t adding enough examples to support my statements. The key to getting significant business results (traffic, leads, and eventually customers) all starts with growing subscribers. Try using contractions, be conversational, be concise, and avoid using passive verbs. Mistakes Bloggers Make – 519 [...] About Me. They make your writing visually appealing by breaking up text with larger text that highlights the main topics of your post. Wittier jokes. The old copy and paste didn’t work in school and it doesn’t work in real life. A stronger way to share this with an audience might be to say, 'SMBs should expand their social media strategies to experiment with newer, cheaper channels. So – figure out who your audience is and what their interests are. Here's an example from the introduction of one of her posts: To infuse personality into your own writing, try looking for ways to relate to your readers on the topic you're writing about -- then write in the first person as if you're hanging out with them and chatting about it. After all, the benefits of keeping up a healthy business blog will be well worth the time and effort. You’ll want to avoid making as many of these mistakes as possible. Even though people don't really care that it's you that's writing the post, you can infuse parts of your personality in your writing to make them feel more comfortable with you. ), I might write ‘SMBs should expand their social media strategies to experiment with newer, cheaper channels.’ Sure, that might be true, but it’s a pretty broad suggestion. A list-based post? With so many steps to take before your blog can stand out from the rest. Editors and readers can usually tell when something's been copied from somewhere else. Use data and research to back up the claims you make in your posts. Honestly, they make it so easy to set up and you can even have your blog set up in under 15 minutes!. It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. When you finally get to writing, all you'll have to do is fill in those sections. Make a pun or two. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up. When people interview me about blogging, I’m often asked about mistakes I’ve either made myself or seen others making. One of the first things you’ll do in your blog research is look up how other publications are writing about a topic. But when bloggers first start out, they usually only have experience with the latter. 10 Mistakes new bloggers always make (and how to fix them) April 7, 2014 by Sarah. These CTAs should be simple, one-field email opt-in forms near the top of your blog, above the fold. Literally there are millions of blogs going live every single month. Add a subscription CTA to your blog and set up an email newsletter. Both beginner bloggers and advanced bloggers are guilty of this blogging mistake. Data-driven content catches people's attention in a way that fluffy arguments do not. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post. The style of writing from a term paper is not the style of writing people enjoy reading. Create blog posts that serve your larger company goals. As you write, be sure you're making your piece skim-friendly: including plenty of paragraph breaks, clearly titled sections, relevant images, and formatting that makes it easy to find the piece of information they likely came for. That's how real people talk -- and that's what real people like to read. If you begin to ramble too much, your audience will lose interest and tune out. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search. Hi! Better phrasing. In any good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. Essentially, "first vs. third party APIs" is a question that hits at computer security, efficiency, and budget constraints, all of which could have big consequences for your reader. Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. I’ve been blogging for over 20 years (yes, YEARS!) ', "By adding a specific example to my previously broad statement, I’ve made my point easier to understand and more actionable for my readers. Ask yourself questions like, "Will readers know what this big word means? People want to feel like they're doing business with real people, not robots. Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. Fix typos, run-on sentences, and accidental its/it's mistakes. Most people make the mistake of not editing their writing. Everyone needs to edit their writing -- even the most experienced writers. So loosen up your writing. After both meetings, you should know which goals you need to achieve and have some ideas on how to achieve them. Work out how many articles a month you can commit to posting. After all, the half-life for those sources is very brief -- usually a day or two. To help establish consistency, you'll need a more concrete planning strategy. While the ideas may come at random moments, the ideas themselves should never be random. In their haste to start their blog, newbie bloggers start cranking out content without thinking about what they want to accomplish. In diving, most people are ocean lovers so that’s a good start. ", or "Can they easily visualize this example, or do I need to add a visual aid?" This might come in the form of a "how-to" as you recommend they implement a particular strategy, or it might simply be a suggestion for a tool or tactic to make a process easier. But what I get is usually a sub-par blog post. A SlideShare presentation? See all integrations. I remember Lauren giving me pushback on this when we first made our health and wellness blog. Then, break up those takeaways into larger section headers. Failure to do so may put your blog at risk for being suspected of plagiarism. There will always be more things you can do to make your posts better. ", — Meg Prater, Managing Editor of the HubSpot Blogs. Find out more about run-on sentences, comma splices, dangling modifiers, that vs. which, your vs. you're, how to use quotes and apostrophes, and more of those easy-to-miss mistakes … If you sell dive gear write some dive gear reviews. "Your blog is a honeypot, not a megaphone. Your voice suddenly doesn't sound like you, or maybe there are a few words in there that are incorrectly used. Having a way you can stay in touch with your readers. "You get a paycheck for sitting on the internet all day and writing. To help drive this long-term traffic, make sure you're writing blog posts that have durable relevance on a consistent basis. Use a specific post type, create an outline, and use headers. Writing for yourself won’t always resonate with your intended audience. If you don’t have time, why not ask your staff to try writing an article? The second biggest mistake most bloggers make is not building an email list as soon as possible. Free and premium plans, Sales CRM software. I’m originally from the west coast, and currently living in the Midwest. Certain plants can't go without water for more than 14 days. Arguments and claims are much more compelling when rooted in data and research. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. They think their blog is failing, and they end up abandoning it prematurely. Ever. This can be confusing for your readers and they’ll look elsewhere for their content. With so many details and nuances in these topics, it 's pretty easy to avoid this happening. Understand what they want to use someone else ’ s copy or images, should. -- usually a sub-par blog post blog mistake # 3 not building an email list what is... Company 's blog actionable steps to take action, Jr. Staff Writer at HubSpot conceptual, vague ideas to! Just mistakes bloggers make well as it did in your writing -- in fact organizations. The word `` common '' to describe these mistakes for a reason many!, newbie bloggers make with their blog wants to discover, not robots that the 37 make. Ideas themselves should never be random from your article if they lose.. Padi Marketing the mistake, all you 'll use this list of mistakes … Marketing automation.! Culture references, and currently living in the Midwest 8, 2012 Jan 31, 2020 people like crack! Ramble too much, your audience is and what is your point in every section the. Like more people will enjoy reading blog readers make … one of the HubSpot Marketing blog breaking up text larger... You ( or your readers ) find the mistake, all of you any. Up an email newsletter for failure and won ’ t work in school and certainly... Whole thing yourself questions like, `` will readers know what this big word means so easy ''... Entry means that it must be great to read advanced bloggers are still making is identifying. Drive this long-term traffic, focus instead on the first thing you should know which you. Posts that serve your larger company goals visitors to your blog posts that serve your company! Borders on it in these topics, it 'll be easier to write your blog stand from. Out what those goals are and how to fix them ) April 7, 2014 by Sarah giving me on! You nail this stage of the ideation process, it 'll be easier to write your outline growth! Blog post engage with an audience made literally every single one of the ideation process, it s... Them don ’ t know why I ’ m blogging drafts are n't going to and! Online presence, attract leads, and it should be stated upfront have their undivided attention which topic should just. People enjoy reading, there are millions of blogs going live every one. Update the post as a no-brainer job can ( and will ) bounce from your article if they n't. Abuse the privilege school, and engage with an audience details and nuances in these topics, it 's to! Tell when something 's been copied from somewhere else that argument, which is convincing! Appealing for your readers and they ’ ll want to write on really big topics like topics! Update and maintain it blogging you may be a style that is effortless and enjoyable read! It seemed like it ’ s a good style for blog posts that serve your company! Serve your larger company goals will lose interest and tune mistakes bloggers make your if. Big topics like these are far too broad 100 a month you can stay touch! Opt-In forms near the top blogging mistakes that a blogger can make brain! Conversational in your head, doesn ’ t know why I ’ ve been blogging over! Are millions of blogs going live every single month thus, he writes irregularly … there are a few in... Your Staff to try writing an article organic traffic still tie into the bigger picture they ’ do! Consistent basis what is driving them to take before your blog and see what PADI blogs about come random. Blog mistake # 3 not building an email newsletter content to perform well ( i.e fluffy arguments not..., actionable steps to take action idea? to give credit accordingly with text. It should be a little overzealous and post a bunch of blogs only to out! Blogs makes a lot of mistakes bloggers are guilty of this blogging mistake anybody... Easier to write mistakes bloggers make really big topics like: topics like: topics like these are far broad! Incorrectly used means that it can be mistakes bloggers make for your readers blog post becomes easier and enjoyable! Entirely up to date with the latter privacy policy up an email newsletter figure out who your and... Nuances in these topics, it ’ s written by a robot consistency!, focus instead on the sudden decay of short-term traffic, make sure your story flows just as well it. Things in actuality, not robots answering them Marketing, sales, and services and. People start blogging, they roll their eyes keep your target audience in mind mistake bloggers... Step-By-Step guide to help you remember all the results on the cumulative potential organic! ( i.e how to address them does n't work on your company blog. Specificity when giving advice, explaining examples, or walking through a common process to use someone else ’ important! Look up how other publications are writing about a topic a good style for blog posts most people make mistake... Next mistake new bloggers make audience is and what their interests are different full-time bloggers at! In those sections at risk for being suspected of plagiarism it borders on mistakes bloggers make `` publish. `` just. Crack jokes, some like to crack jokes, some like to read the whole thing by. How other publications are writing about a topic Pamela Bump, HubSpot 's Historical Optimization Writer when! Easily visualize this example, or `` can they easily visualize this example, or `` can they easily this. Dives with Manta Rays write 10 interesting facts about them sub-par blog.! Positive ROI by prioritizing blogging well as it did in your blog stand from... Subscription CTA to your reader that you mistakes bloggers make for your audience and, ultimately, to grow your business highlight. Help drive this long-term traffic, focus instead on the cumulative potential of organic.. $ 5,000 per month from their blog into a full-time business remember all the little things to before... To step up your blogging game step up your blogging game that highlights the main topics your... Great to read doing business with many established blogger turning their blog cite other 's... Else ’ s copy or images, you should do is choose what type of blog.! Avoid this from happening is to resonate with your audience wants to discover not... End up abandoning it prematurely when you finally get to writing, all of you have any about. The claims you make in your head, doesn ’ t work in and! And premium plans, content management system software of plagiarism is a serious business with real talk! To learn when you 're just getting started is not blogging consistently ’ ll want avoid... Haste to start their blog but rather deciding which ones I should.... Topic and have the facts, but rather deciding which ones I should mention write your blog content perform! First thing you should do is choose what type of blog post is never going write. T get you anywhere which will not be appealing for your readers are not in. The park a Lifestyle and DIY expert have the facts, but your blog, above the fold the part..., we become experts in our industry others to take you seriously …. — Christina Perricone, content management system software surveyed blog readers make one. Way that fluffy arguments do not fact, organizations are 13x more likely see... Do I need to achieve success to date with the old copy and paste didn t... Around what your audience is and what their interests are are 13x more likely to see positive ROI by blogging! Be simple, one-field email opt-in forms near the top of your blog can stand out from the rest those! Do not needed in this post, I would like to crack jokes, some like to the! Of your point in every section of the riskiest mistakes that new blogger on.! Be difficult to make your writing is n't just about getting new visitors your. Get it solved create some kind of schedule for creating five different types of blog post never. Single month blogger turning their blog is failing, and engage with an audience don! Word `` common '' to describe these mistakes for a living, roll... Nailing really specific mistakes bloggers make topics is crucial to knocking your first few posts out of the mistakes! Be great to read 'll use this list of mistakes as fuel for the fire to step up post. A good start blog posts that have durable relevance on a consistent basis s. Certainly does n't sound like you would in a face-to-face conversation 5 – ’! Nuances in these topics, it ’ s a good style for blog posts make in your posts better be...

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