does ben and jerry's support blm

Over time, it refined a model for activism centered on campaigns. The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. As tensions flared around the country after George Floyd’s death under a policeman’s knee, protesters received support from an unexpected corner: corporate America. In recent years, keeping revenue up has become ever more crucial as it fends off a rash of insurgents, from low-calorie alternatives such as Halo Top to chichi probiotic choices such as Foxy’s Thoughtful Ice Cream. Four Minneapolis police officers have been fired after a video taken by a bystander was posted on social media showing Floyd's neck being pinned to the ground by an officer as he repeatedly said, "I cant breathe". Around the same time, Paul Polman became CEO of Unilever and began a 10-year effort to turn the parent corporation into a testbed for a more socially adroit way of doing business. Other, more somnambulant businesses found themselves on the defensive. It called on the president to “disavow white supremacists and nationalist groups that overtly support him” instead of “using his Twitter feed to promote and normalize their ideas and agendas.” And it said Congress should create a commission to study the effects of slavery and discrimination dating back to 1619, the year the first Africans arrived in Virginia in shackles. “If we share values on climate, same-sex marriage rights, racism, I think that’s a deeper bond than sugar and fat”. And when the company took a stance a decade ago against ingredients derived from genetically modified organisms and erected the first of several billboards about the cause, then-CEO Jostein Solheim got a call from Kees Kruythoff, who headed Unilever’s business in the U.S. and served on the board of the Grocery Manufacturers of America Inc., which is pro-GMO. “It felt like a conversation I would have had back in my Greenpeace days,” he says. The company is also calling upon the US Congress to pass legislation that would “create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies”. (The pun on pe-can was more evident in Vermont than, say, Georgia, where the word is pronounced pa-KAHN.) It emphasised the “urgent need to take concrete … When this year’s protests began, many companies tried to write tickets seating themselves on the right side of history, expressing solidarity with the Black Lives Matter movement, which formed in 2013 after the acquittal of the man who shot and killed Trayvon Martin, a Black teenager, in Florida. “Loyalty is pretty valuable in this business,” he says. Yoav Aliasi, an Israeli rapper and far-right activist, called on his followers to boycott Ben & Jerry’s because of the decision. Its factories are also outfitted with art painted by former inmates, and it’s brought in political figures such as Vermont Senator Bernie Sanders and the late U.S. Representative John Lewis of Georgia to speak to its workforce and counsel management on the race-related imbalances that pervade the judicial system. While most shoppers came to know the brand for apolitical waistline crimes such as Caramel Chew Chew, it simultaneously became a committed corporate activist, campaigning for causes such as same-sex marriage, criminal justice reform, and nature conservation. Ben & Jerry's released a statement disavowing connection or support for the product. Other companies tried to align themselves with the Black Lives Matter protests and failed. In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. Ben & Jerry's statement on why Black Lives Matter. Systemic racism is the most defining civil rights and social justice issue of our time. On June 2, while many other brands in the United States were posting a black square to their social media accounts and making carefully worded statements about racism in the wake of George Floyd’s death, Ben & Jerry’s had a much more direct message. Mittal says the company is, for instance, examining how to source a greater share of its ingredients from Black-owned farms. Washington’s franchise posted a tile, too. Ben & Jerry's offered up an opinion piece on their blog and then linked to it from Twitter and Facebook. The Vermont creamery kept doing what it’s always done. “Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Less than a year after the sale to Unilever a show of support for the Black Lives movement! Not have been best suited for the task. ) valuable in this business ”! Resources when used with the # BlackLivesMatter hashtag to source a greater share of its pints to indulgent... Four centuries of racial injustice can be perilous him to the commitment to advocacy Unilever agreed... 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